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nyfalcon
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« on: March 12, 2008, 08:46:34 PM »

I feel like a hypocrite not having any of my sites here for you all to disect and see what I am up to. That is about to change. Although what I am doing isn't 100% aimed at affiliate marketing it is a hobby site and it will be seo as if it was for affiliate marketing.

For those that don't know I am a NASCAR fan and I always wanted a place to talk NASCAR. Thats what one site will be.
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nyfalcon
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« Reply #1 on: March 13, 2008, 06:14:31 PM »

Here is the URL even though there is no way shape or form I should be sharing this already. http://awesomewreckage.com/

No Logo and the meta tags are not even set up yet. You will notice that the site is using wordpress and also is using SMF software for the forum which looks just like this forum.

Between this and the other new site I am really burning the candle from both ends. This is not a race to throw up a site at all and although I am sharing this it is not 100% of the actual seo that I do when making a site. Since I am using blogging software for the site it has to be done in a slightly different way.

As I go along I will be sharing what I am doing in steps to make this site into a money maker as well as keeping it interesting and usefull for the end user which is always the reason I make my sites now.

Sit back and watch the site become into something that people will actually enjoy.

« Last Edit: March 13, 2008, 09:39:50 PM by nyfalcon » Logged

nyfalcon
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« Reply #2 on: March 13, 2008, 06:34:26 PM »

Next step is to actually post a few pages of comment. Maybe some pictures that I took at the Las Vegas race.

Set up some categories on the forum. Now when I am setting up the categories I will limit the amount to three maybe 4. Reason being is that if I was to set up a forum and have a million empty categories they place would look empty and no one else will join it.

I am sure you have seen these forums as you surf the internet. Notice how you never join these forums.
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nyfalcon
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« Reply #3 on: March 13, 2008, 07:19:38 PM »

Once again I put the cart in front of the horse. First thing to do is an about me page/ contact information page. The site will also need a privacy policy page. This is just some good stuff that builts trust with the user and the search engines. We want the search engines to be our friend.

It is amazing to me that I didn't post this in an earlier thread. It is second nature to me to include this infomation. It should become second nature to you also. It is a really important part of your webmastering campaign. The internet is not the wild wild west anymore and it never will be again.
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nyfalcon
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« Reply #4 on: March 15, 2008, 01:34:22 PM »

Did a little bit more work this morning and before I forget the steps let me make a note here. This is starting to become a step by step thing and thats cool.

So far this morning I changed the header colors so it doesn't look like a default wordpress blog. If you notice I am leaving the upper right part in the logo blank. This will be for my newsletter sign up. I have huge success placing the sign up box here on my other sites.

I changed the color on the main body text from the default grey to black. I can't stand reading grey text and if it was easy to read newspapers would be printed in grey.

Changed the sidebar to one where I can place links to other sites and added a few empty text boxes that will contain my monetization at a later date.

Next to do on the list is add google analitics (hate spelling that word so I dont bother correcting it anymore). This way I can see what post are getting traffic and can post more on that subject. Give the people what they want.

I went over and posted on one of my favorite forums and dropped the link in for people to join the forum. Didn't spam the forum just asked nicely. It is very hard to get a site and a forum going at the same time as you lose focus on things but I opened the can of worms already so its too late.   
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nyfalcon
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« Reply #5 on: March 15, 2008, 01:41:39 PM »

Changing the header logo was done using html colors. I can't remember the color codes to save my life but I have a good site bookmarked that gives me the color codes. http://www.computerhope.com/htmcolor.htm
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nyfalcon
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« Reply #6 on: March 15, 2008, 07:33:11 PM »

Made another two post - fixed meta tags and description.

The site is already in yahoo http://search.yahoo.com/search;_ylt=A0oGklxqWtxHsi8BfjJXNyoA?p=awesomewreckage&y=Search&fr=yfp-t-501&ei=UTF-8

and Google http://www.google.com/search?hl=en&rlz=1T4GGIC_enUS255US255&q=awesomewreckage.com

Not that I am surprised. The nyfalcon.com forum gets spidered alot due to the fresh quality content.

I have added the RSS feed to my Igoogle page for both the forum and the site. That is my little trick to having the search engines find your site in a hurry. If you don't have a IGoogle page I suggest you get one. It is a personalized search page that you can add widgets and cool stuff to. By adding your rss feed to your homepage you are inviting Google to look at your site.

Of course I am not ranking for ceratin keywords yet but I don't care yet either. My site is not a quality site just yet but it is getting there. It is captivating with the pictures (which are also optimized and tagged). Just hover your mouse over the picture and see the descriptions.

   

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nyfalcon
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« Reply #7 on: March 15, 2008, 11:29:06 PM »

Uploaded a small video on you tube and then posted that video on the blog. In the description on YouTube you will see that the url for the site is the first thing that you see. Just another small thing that will be bringing people into the site.

I noticed the big seo guru's doing this about a month or so ago.  Strange thing happens when you hover over that url in the decription. Thats all I am gonna say about that. Video already has 20 views but its not up all that long. It will be on youtube forever and there is nothing wrong with that.

I made a post on craigslist looking for other Nascar fans. Waiting for that to get approved and I will explain that. It really isn't about looking for traffic all at once, you see building a small base on many sites can do it. I also don't want to add too many places at once.

You have noticed that I have not BOUGHT any links. I bring this up because an expert at Summit suggested you do that for a new site. I walked out of that sesion and feel sorry if a newbie is wasting money because they listen to him. Enough about that guy.

Whats up for tomorrow? Just have to wait and see.   

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nyfalcon
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« Reply #8 on: March 16, 2008, 12:02:47 AM »

Craigslist posting http://newyork.craigslist.org/brk/wan/

Just a few lines looking for fans nothing much.
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nyfalcon
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« Reply #9 on: March 16, 2008, 05:37:39 PM »

So today someone joined the forum and he told me he found me on craigslist hmmm less than 24hours and the forum has its first member. It is a slow and steady that wins the race.

I spent the day watching the race from Bristol and setting up Aweber.

Then I pulled out a secret weapon (not secret if you sat at me at the affiliate summit) Commentkahuna program and found some racing blogs where I found some interesting blogs and made a few comments that were relevant. Since I like racing it really wasn't a pain to make educated comments.

I commented on 6 or 7 blogs. Some were a pagerank 5 and 6 so you know they get spidered often. At this point that is all I want even though the search engines have already found me. For now that part of my job is done. Anything else that happens in that direction is a bonus.

I am sure that a few people that read those blogs will also come over and check out my site and maybe even join the forum and participate.

Next up is the social networks after all they say thats where all the traffic is.
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nyfalcon
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« Reply #10 on: March 16, 2008, 05:47:06 PM »

small screenshot

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nyfalcon
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« Reply #11 on: March 16, 2008, 05:48:56 PM »

I made that page yesterday hmmm same day I added it to my IGoogle page. Think there is a connection?
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nyfalcon
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« Reply #12 on: March 18, 2008, 09:50:01 PM »

You guys are all being good I am surprised there is no questions so far. Must all be sitting back reading this stuff, I would prefer to have a question or two actually.

Anyway today I didn't do much because I went into Search Engine Strategies session in New York City. I didn't do much there either except meet an old buddy of mine that asked me to speak at a web convention. I refused politely, since I don't want to do it - Not my passion maybe some other time.

Heard back from two of the blogs that I added comments to and one guy liked the site and added a link to his racing blog. Pagerank 5 so I will take that of course. 

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NiftyGaloot
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« Reply #13 on: March 19, 2008, 08:36:40 AM »

Quote
I would prefer to have a question or two actually.

Okay... Can you give us any tips of what to say in the 'About' page.  And...  What shouldn't we say?

If we are an affiliate... Should we mention that?

If we're running a store using a POD or drop shipper should we explain that?  For example, is my About Page at Peace Peas any good?

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http://www.PeacePeas.com - Promoting Peace with Peas Smiley
http://www.niftypiks.com - Nifty Photos and Art
http://www.niftygaloot.com - Rumblings from Nifty Galoot
nyfalcon
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« Reply #14 on: March 19, 2008, 03:50:40 PM »

To answer your question: Yes , Yes and Yes

Ok now the first thing that jumped out my me was there was no way to get back to your homepage from that page. Every page on your site needs some easy way for the user to get back to the main page where your main navigation is.

The best thing you can do with your site is build trust. Let the user get to know you and upon that trust sales will come in more often. Think about the sites that you visit and look at their websites about us. Odds are you feel friendly with the site thats why you return to it.

As for what not to say I really can't think of anything at all, unless you have a felony for something:)
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NiftyGaloot
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« Reply #15 on: March 19, 2008, 05:09:48 PM »

I'm noticing that on your 'About' page you talk a little about yourself and your love of racing, giving it a personal feel.  Do you always do that, or only on some types of sites?  Do you use a more formal, business like 'About' page on other sites that are a more formal business type of site?

Do you shoot for a certain number of words in writing the page, or just go with the flow?

Writing about my own stuff almost always seems hard, and knowing what to say to visitors is somewhat of a puzzle.
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http://www.PeacePeas.com - Promoting Peace with Peas Smiley
http://www.niftypiks.com - Nifty Photos and Art
http://www.niftygaloot.com - Rumblings from Nifty Galoot
nyfalcon
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« Reply #16 on: March 19, 2008, 05:56:05 PM »

I always personalize the page. You are building a relationship with your users. You want them to keep coming back. I was on a blog recently that had a link to one of my sites. It said something like this.

"On examplesite.com there is a lot of useful information and Vinny really knows his stuff when it comes to widgets" Then a link back to my site with one of my main keywords in the anchor text. You can't beat that stuff.

Make yourself into the prince of peas. Explain how you got interested in them, heck even I want to know that.   
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dannyk
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« Reply #17 on: March 20, 2008, 12:05:52 PM »

Thanks for opening your NASCAR page up and giving the play by play & steps as you build it.

1. Privacy Policy page: I could not find a page specifically. Do you have one or does the newsletter sign-up page info take care of that?

2. How's that Bad Behavior plug-in working for ya? Does it do more that Akimiset. I get pummeled with RX spammers on old posts.

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nyfalcon
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« Reply #18 on: March 20, 2008, 03:51:01 PM »

Danny the Privacy policy page is not up on the site yet. Probably just a simple copy and paste mistake on my part.

The Bad Behavior thing is much less work. It will be replacing the akimiset on all my sites
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NiftyGaloot
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« Reply #19 on: March 20, 2008, 04:43:08 PM »

I always personalize the page. You are building a relationship with your users. You want them to keep coming back.

Thanks!  I'm gonna take some time and rework my about pages.   Wink

I know a lot of this is pretty basic.  I think it's just hard for some of us to step out of our shoes and look at our sites from a visitor's point of view.

Looking forward to reading more on how you develop your site.

Question... You mentioned Aweber... Could you talk about newsletters a bit?  And, maybe about alternatives to Aweber for those of us that are just starting out, and don't really have a budget to spend on services.  (I have heard of MailChimp and phplist. Do you know anything about them?)
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http://www.PeacePeas.com - Promoting Peace with Peas Smiley
http://www.niftypiks.com - Nifty Photos and Art
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nyfalcon
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« Reply #20 on: March 20, 2008, 05:40:06 PM »

Nifty I am blessed with the ability to think like the end user. It is just a lot of little stuff that you can do to make your site more personalized.

I swear by Aweber and yes it is expensive if you think about the price. I think about the service. What made me choose aweber was the fact that they can set up your newsletter to go out automaticly. Let me show you a quick example.

Since Awesome Wreckage is set up on wordpress, aweber grabs my rss feed and places it in a newsletter whenever I post to the site. No work from me except actually posting to a blog. It took me about 20 minutes to set up. Lets talk for a product site for a minute. Lets say your favorite affiliate manager gives you a coupon for 50% off a product that fits your niche. You post that to your blog/site and it arrives in your buyers email in minutes.

Most of the stuff I use aweber for is an actual website where I added the wordpress blog just for the newsletter purpose. Here is the ny falcon website. http://www.nyfalcon.com/ Not much there yet because I have been posting to the blog http://www.nyfalcon.com/blog/ instead. My headlines are the headlines you actually get in the email subject line so I do pretty good on my open rates. If you havent joined the nyfalcon.com newsletter I recomend you do even though I give out the free ebook here on the site also.

(note to self need a privacy policy on the nyfalcon site)
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nyfalcon
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« Reply #21 on: March 20, 2008, 09:42:29 PM »

If I am not mistaken you can set up a feed and run it through feedburner and place a sign up on your site and let feedburner handle the process. Its not the same thing but awfully close and I think its still free.   
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« Reply #22 on: March 21, 2008, 09:01:01 AM »

Just wanted to pop in here and say thank you for this thread. I am watching it closely and learning a lot from your process and very appreciative of your sharing it with us.
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nyfalcon
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« Reply #23 on: March 21, 2008, 04:54:53 PM »

Thank You Sagart. When I started it I wasn't sure anyone was even paying attention thats why I asked if anyone had a question. There is sooooo many things that I do that are automatic this thread will actually get me to put everything down.
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nyfalcon
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« Reply #24 on: March 21, 2008, 10:00:27 PM »

I am falling a little behind lately, Actually I guess I am doing what most newbies do when they start a new site. I get tired of it, not the site but the subject. Been doing some behind the scenes stuff and I finally got around to joining myspace. 

Now it is way too early for myspace to drive me traffic. I am not looking to join myspace so I can drop my link in so the search engines give me a back link. Thats not the case at all. I want actual people that like Nascar to join the forum. The more the better. It is a slow and steady process although I could get a few thousand Friends in a day or so by sending out a bot (think thats what they call it) I wont do that. This is all about making a quality site that people will use and contribute.

Here is a screen shot as you can see only tom is my friend, that will change quickly. My goal is 100 friends by monday and most will like nascar.
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nyfalcon
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« Reply #25 on: March 22, 2008, 09:19:24 PM »

While I am gathering nascar friends over at myspace and building a slow and steady user base it is coming along slow. I have sent out over 125 invites but I guess it being a holiday weeknd people are not on myspace doing friend request.

I am up to 15 so far. What Nifty got me thinking was you could do a newsletter through a myspace bulletin and that would be free. The downside is you wont have control of the email list. You always want control of the email list.

Now when someone adds me as a friend the job isn't done. You go back to their page and leave a comment with a link back to your site. Not only do you have the friend reading it you also have THEIR friends reading it and going to your site. A new site is all about traffic. It is the toughest part. You guys all know that.

If your site is of quality your myspace friends will be cheerleaders for the site.
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nyfalcon
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« Reply #26 on: March 23, 2008, 10:35:19 PM »

I went to the auto show today and they had some nascar cars in the lobby so I got more pics for my site. Kind of cool they even had the Daytona 500 car.

Anyway I am only up to 30 friends as you will see in the picture below. Its all good I am sure that more will approve me tomorrow when its not a holiday. Now of course when they accept you as a friend you go back and leave a comment with your website so all their friends can see it.  Grin

So my site has just got an influx of traffic for FREE. I don't know about you but I like things free.


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nyfalcon
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« Reply #27 on: March 24, 2008, 05:07:04 PM »

Today I want to talk about some things to do and what not to do. I went to the NY Auto show yesterday and don't you know they had some Nascar cars there. Since I had my camera it couldn't hurt to take a few pics to share on the forum.

One thing I have learned when making sites is quality. In case you missed it I said Quality, I can't harp it enough. Anyway as I was taking the pictures I noticed that they were really coming out well. Now I could have uploaded these anywhere but I chose to upload them to a third party site called photobucket. I am also going to put some on Flickr. These sites let you share your album and flickr even is incorporating a social network of sorts and they also get spidered. People will see my nascar pics and think they are cool and go to the forum.

Even if you dont like Nascar you can see the quality of the pics. http://awesomewreckage.com/forum/index.php?topic=18.0

Now I am up to 35 friends on myspace they all received a bulletin post that I had new pictures. Don't you think that some are going to join the forum. Actually in time I might not even care if they do if I have a cost per impression ad there.

You can never love your readers enough so always give them quality stuff
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nyfalcon
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« Reply #28 on: March 27, 2008, 11:46:11 AM »

Here are some stats for the new site courtesy of Google analytics. Lets take a little look at what it says. First off the top link for awesome is going to be from nyfalcon.com since its all over this forum. Thats all well and good but not what I am shooting for.

Now Mslinks is second which is referals from myspace. They have been using this as their redirect or whatever you want to call it.

Chatboards.ebay is 3rd since I mentioned my forum on the chatboards at ebay in the sports board.

4th is email.secureserver. that is because I have a signature in my email for my site.

Stumbleupon - I guess someone stumbled my site, thats always a good thing to have your site recomended in a social network.

Youtube - I didn't write about youtube yet and how to get people from that site on to yours. That will be next post.

Boston herald - looks like they picked up some stuff from the site and replublished it witha link back to the site.

Cool car photos - looks like they linked to me since I have cool car photos.


Now its way to early to be looking at this, but as you can see it is never too early to be getting traffic from referer sources.

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nyfalcon
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