One thing that many site owners don’t realize is that people are actually going to use their website is different ways. One person may be coming to the site looking for a red sweater and one may be looking for a blue one. You of course have no idea unless you are reading your site stats.
You can find out what people are looking for on your site by using a Google search box on your site and review it weekly. This is also a good way of getting keyword ideas for future pages. The reason I am making this post now is because I just found a great converting product on one of my sites that I had no idea I was even selling. You may be thinking how can that happen but it just does when you have too many pages to track.
I had always a few clicks here and there on the page and a commission of $1 from time to time and then Boom the page started getting bigger sales. This happened because the merchant I was referring the traffic to all of a sudden started selling a product my readers actually were searching for. If I had checked my search box stats I would have known they were looking for this product all along. I could have found a merchant that provided it. I also moved the page to the navigation so the reader can find it easier. That is something I would not have done in the past but this particular site it should have been in the navigation anyway.
So check your stats and make sure you know what the readers are looking for. It is something that should always be done but how many of us get caught up in other stuff.
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