You need to have a direction for your pages and a “call to action”. You need to direct the end user where you want them to go. People need a nudge sometimes when they are sitting there with their credit card in hand as they are browsing the internet.

I have just discovered a site that explains it better than I ever could.

http://www.smsmallbiz.com/technology/What_to_Do_With_Online_Customers.html